A global influencer agency built by a creator, for creators — connecting women with the brands the world watches, and making sure they're paid what they're worth.
Daniela built her own audience first — and learned the industry from the creator's side of the table: the lowball offers, the vague briefs, the invoices that take forever. Paro is the agency she wished existed.
Today, Paro represents women creators across fashion, beauty, sport, swim and lifestyle, and runs campaigns for brands in more than 40 countries. Every deal is negotiated by our team, every creator is paid properly, and every brand gets work it's proud to put its name on.
Paro is proudly women-led, and deliberately selective — about the creators we sign, the brands we work with, and the standard both sides are held to.
Rates are negotiated, never accepted at the first number. If a deal doesn't respect the creator, it doesn't happen.
Casting by fit and audience data, content approved before it posts, and reporting that tells the truth about results.
Our creators' pages and our agency's name are worth more than any single deal. We protect both — fiercely.
Creator applications are open and reviewed within 48 hours.
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