Paro — Influencer Agency
Campaigns

Work that moved product

Launches, always-on partnerships, and distribution campaigns that flood the feed. Every campaign below is cast, negotiated and delivered by the Paro team.

Case Study · Puma

PUMA Speedcat — Western Canada launch

PUMA Speedcat campaign

New colourways, launched through local creators

PUMA is a global sports and lifestyle brand known for blending performance and style. We partnered with PUMA to collaborate with influencers across Western Canada to showcase the new Speedcat colourways as they dropped — matching the shoe to creators whose audiences actually buy footwear, and managing every post from brief to delivery.

Product LaunchType
Western CanadaMarket
Influencer MarketingChannel
How Distribution Campaigns Work

One product. Dozens of posts a day.

Not every campaign is one big influencer post. For apps and products that need volume, we run distribution campaigns: our network of creators and posters publishes the brand's content across dozens of accounts, several times a day, until the algorithm does the rest. It looks organic — because every post is a real account, posting in its own style.

Example campaign structure

$3,000
Brand budget for a two-week posting campaign
≈ 80 posts
Published across TikTok & Instagram by our poster network
Daily
Reporting on posts live, views and downloads
Rebook
Most distribution clients roll into monthly campaigns

This is the same model behind apps that have passed hundreds of millions of views through creator posting networks. Paro plans it, staffs it, checks every post, and reports every number.

Campaign Formats

Built around your launch

Format 01

Product Launches

A coordinated burst: roster creators posting together around a drop date, so a product arrives in the feed like an event — as with the Speedcat launch.

Format 02

Always-On Partnerships

Monthly campaigns and ambassador programmes that keep a brand in front of the same audiences, compounding trust and repeat sales.

Format 03

Distribution Pushes

High-volume posting campaigns through our creator and poster network — built for apps and products that grow on views and downloads.

For Brands

Planning a launch?

Tell us the product and the date. We'll come back with casting, formats and numbers.

brands@paroagency.com